Bee'ah branding project

Brand development for a proposed masterplan project in the Middle East.

Bee ah branding
Bee'ah texture and geometry mood boards of scheme concept
Texture and geometry of intended scheme
Bee'ah texture and geometry mood boards of scheme concept
Form and shape of structures
Bee'ah texture and geometry mood boards of scheme concept
Colour palette reflecting materials and surrounding environment
Monochrome and coloured versions of logo and wordmark

The intricate halftone logo is based on one of the key masterplan buildings, a torus shaped structure and captures the essence of the 3D form. The halftone design is also used as an illustrative element throughout the print applications shown below.

Bee'ah texture and geometry mood boards of scheme concept
Brand application to project hardback reports

Specifications


Dimensions:

A3 Landscape wiro presentation binder.
A4 Portrait hard back book.

Page count:

A3 Landscape document - 280pp/140 sheets.
A4 Portrait book - 146pp/73 sheets.

Cover materials:

Winters Brillianta Ivory cloth.
Winters Dubletta “Pistachio” green cloth.

Paper stock:

Contents - iprint matt 120gsm.
Endpapers - GF Smith Colorplan Natural 135gsm.

Print process:

Contents - 4/4 colour print on HP Indigo Digital Press.

Binding:

A3 Landscape document - Wiro bound.
A4 Portrait book - Binders tape & Staples.

Finishing:

Bee’ah brand deboss and gold foil to front cover and spine.

Additional notes:

Final applications for the brand. The covers feature a colour accent spine which wraps around onto the front and back using a different material. The elegance of the halftone brand is offset with a debossing and hot foil gold stamp.