Interstitial ads for outplay games
Facebook promotional ads for Castle Creeps mobile game, created by Outplay Entertainment
1080 x 1920 pixels (portrait and landscape orientations)
As part of their ongoing marketing strategy to attract new gamers and maintain the interest of existing customers, Outplay Games produce a number of social media ads which are intended to grab the viewers intention within 1-2 seconds with the hope of increasing revenue by encouraging the viewer to click through and purchase the game or additional add-ons to an existing purchase. The ads therefore had to be eyecatching, utilising bright colours and rich contrast. Outplay provided assets such as typeface, characters and basic backgrounds. The rest was in my hands to produce in whatever software I saw fit. I chose to use Photoshop predominantly, but switched to Maya to generate some low polygon text in a scene with lighting and an applied texture. I rendered the scene and composited in Photoshop with the other elements adding further colouring and atmospheric effects.