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Challenge
Brand development for a proposed masterplan project in the Middle East.
My role
Logo identity design, bid submission design and production of A4 reports and binder.
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Logo design
The halftone circular logo design reflects the torus shaped structures and geometric patterns inspired by middle eastern design.
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Inspiration
Renders and visuals of the proposed texture and geometry of the buildings supplied by architectural team at Foster + Partners. The torus shaped structures served as inspiration for the halftone logo design.
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Application
Design proposals
