-
Challenge
UrbanMass Ltd, a startup specialising in creating and designing innovative and zero emission mass transit mobility solutions required a visual identity for its Floc Duo Rail system.
My role
Logo design and visual identity development for digital and print applications.
-
Solution
Working with the founders of UrbanMass, I developed a striking visual identity based on the Duo Rail track which the Floc pods run on. The design reflects the fluidity and smooth autonomous motion of the system. An 'electric' blue was selected as the primary colour for the logo, indicative of the clean energy powering the system.
Initial sketches
-
Logo developments
Once I'd developed the main structure of the logo, the design underwent several iterations, with deliberation over the legibility of some of the letterforms, before the founders were happy with the final design.
-
